Wednesday, November 27, 2019

The War In Afghanistan essays

The War In Afghanistan essays In the early morning of September 11, 2001, the United States was awaked to the news that the World Trade Center and Pentagon had been hit by commercial airlines. The deed was stated by President Bush, as an apparent terrorist act. The initial response of America was to go and hunt down all who practice the Muslim faith and to retaliate and possibly initiate a war. But is violence the right way to react. In this case, violence is an acceptable way to respond. If the United States did not fight back in some way, shape, or form, it may have lead other countries to believe that we have no way to defend ourselves, therefore making it seem that we are an inferior nation. As a nation, when a problem like this comes about, we should not just brush it off and say it happens, but we should find some means of defending ourselves. If somebody was threatening your life, you have the right to defend yourself. Though some people may believe in nonviolence, in modern society, this is not the best way of getting your point across when you are dealing with possible war. Following the attacks on September 11th, President Bush announced that the reason he would strike back was not only to get vengeance, but also to wipe out terrorism. In his address to the nation he stated: America and our friends and allies join with all those who want peace and security in the world and we stand together to win the war against terrorism (Bush page 2). If his purpose for violence is to help expunge evil, does that still make it wrong? The United States is the most powerful country in the world. But that does not mean that the USA is the most liked. As a country we need to live up to the standards set to us by the world. By standing around after the attacks, that may be seen as weak. If the USA retaliates it will show other countries that the USA is the most powerful country and is not to be reckoned with. This retribution ...

Saturday, November 23, 2019

Free Essays on Acropolis

Acropolis I. Introduction Acropolis (Greek akros, â€Å"highest†; polis, â€Å"city†), fortified natural stronghold or citadel in ancient Greece. The Greeks built their towns in plains near or around a rocky hill that could easily be fortified and defended. The word acropolis referred both to the hill and to what was built on it. Almost every Greek city had its acropolis, which provided a place of refuge for townspeople during times of war. Sometimes the ruler of the town lived within the walls of this stronghold. In many cases the acropolis became the site of temples and public buildings and thus served as the town’s religious center and the focal point of its public life and as a place of refuge. The best-known acropolis of the ancient world is the Acropolis of Athens. The ruins of its temples and their sculptures are widely regarded as the finest examples of ancient Greek art and architecture. Built on a limestone hill that rises about 150 m (about 500 ft) above sea level, the Acropolis dominates the city of Athens. It houses the remains of the Parthenon, a magnificent temple dedicated to the goddess Athena; the Propylaea, a monumental marble gateway and the main entrance to the Acropolis; the Erechtheum, a temple famous for the perfection of its details; and the Temple of Athena Nike.... Free Essays on Acropolis Free Essays on Acropolis Acropolis I. Introduction Acropolis (Greek akros, â€Å"highest†; polis, â€Å"city†), fortified natural stronghold or citadel in ancient Greece. The Greeks built their towns in plains near or around a rocky hill that could easily be fortified and defended. The word acropolis referred both to the hill and to what was built on it. Almost every Greek city had its acropolis, which provided a place of refuge for townspeople during times of war. Sometimes the ruler of the town lived within the walls of this stronghold. In many cases the acropolis became the site of temples and public buildings and thus served as the town’s religious center and the focal point of its public life and as a place of refuge. The best-known acropolis of the ancient world is the Acropolis of Athens. The ruins of its temples and their sculptures are widely regarded as the finest examples of ancient Greek art and architecture. Built on a limestone hill that rises about 150 m (about 500 ft) above sea level, the Acropolis dominates the city of Athens. It houses the remains of the Parthenon, a magnificent temple dedicated to the goddess Athena; the Propylaea, a monumental marble gateway and the main entrance to the Acropolis; the Erechtheum, a temple famous for the perfection of its details; and the Temple of Athena Nike....

Thursday, November 21, 2019

Kellogg's business executive summary Research Paper

Kellogg's business executive summary - Research Paper Example There are many other external challenges which an organization faces apart from its internal challenges and problems. In order to conduct the study on organizational problems Kellogg’s has been chosen as the organization. There is no specific reason for choosing this organization but given its presence in the market for over a hundred years and a huge brand value will certainly help the cause. The study is aimed to provide more insights which determines and gives rise to some of the organizational problem and also to evaluate the required solutions for assisting the organization in the formation of a new strategy or a course of action. The report will highlight the problems that Kellogg’s has faced recently. Apart from this the report will also try to put some of the ways by which the problems can be sorted out. After the recommended plan it will be illustrating some of the techniques by which the proposed solutions can be implemented and further evaluated. After studyi ng the subject and conducting the required researches the key findings of the report are the problems which Kellogg’s is facing presently or has faced in the recent past. The problems are the common problems which an organization usually faces in their operations and some other specific issues. The significant issues which have been taken into are the rising cost of raw materials, reduces bargaining power, issues related to packaging and the traditional problem with competitors. Among the aforementioned issues this report will principally focus on the rising cost of raw materials. The report will also highlight the core reasons for which there is an increase in the price of raw materials. Now in order to get rid from the focused problem it has been recommended that Kellogg’s must have mutual contracts with their suppliers for pre booking the raw materials in the current market price by paying in advance. The company should also make sure that they purchase large amount of raw materials for availing discounts. The company must also focus on cutting down the cost of some superfluous factors which will help the company to strengthen its current financial position. Position Kellogg’s company along with its subsidiaries, is affianced in the production and marketing of ready to consume cereals and other convenience foods (Companydatabase n.d.). Kellogg’s was founded in the year 1906 by Will Keith Kellogg and John Harvey Kellogg in the name of ‘Battle Creek Toasted Corn Flake Company’ (Kellogg’s n.d.). And the organization got renamed as Kellogg Company during the year 1922. The company is presently headquartered at Battle Creek, Michigan, USA. It is presently headed by David McKay. The company started its operation with only 44 employees but today it has made its presence in more than 180 countries around the world and manufactures in 18 countries (Kelloggcompany n.d.). In order to sell their product in the market the company uses brokers or distribution channels. They principally targets grocery shops for the distribution of products which are intended for the end users or the consumers. Some of the essential products of the company

Wednesday, November 20, 2019

Law - INFRINGEMENT Assignment Example | Topics and Well Written Essays - 750 words

Law - INFRINGEMENT - Assignment Example hese reported incidents with the proceeding of court decision is of copying brand name and logo of â€Å"Nutella† and launching its replica â€Å"Nutello†. Although â€Å"Nutella† was a chocolate spread and â€Å"Nutello† was a beverage series of coffee, cocoa and tea, still the court decides the following with special reference to Singapore Business law, The law states that phrase or the name of the replica must have a visual, aural and conceptual compatibility. In this case the name do possesses visual and aural similarity but the concept was a bit different of both the organizations. The court concluded that the products will be regarded alike even when one of these three aspects is missing. This is because a relationship must be established and accessed with the terms under which the â€Å"Nutella† has been made in record and not what it is actually dealing with. Word mark â€Å"Nutella† has been registered for anything that deals with chocolate that relates to chocolate in any physical form (Gallezo, 2013). The judicial panel examined the concept of dilution in detail and concluded that the according to Section 2 (1) (b) of the trade mark act, dilution even if not likelihood to cause bewilderment and uncertainty in the general public, still is regarded as infringement because that make likely to cause it in prospect. The conclusion was yes, as there are drastic changes in the financial response of customer so this cannot be measured and predicted. For this purpose any infringe product if not giving economical loss now, can be damaging for the financial status of the trade mark holder in the near future. For this purpose infringement must be condemned at all stages. A similar incident has been reported in Thailand in which the KFC (renowned fast food chain) has been copied by a small restaurant in which the owner of that eatery uses same logo and color combination as that of KFC but uses the picture of Hitler (the notorious ruler) instead of Colonel Sanders who

Sunday, November 17, 2019

Minor Assignment Marketing Mix Essay Example for Free

Minor Assignment Marketing Mix Essay Introduction This report has been compiled in order to describe the four most common elements of the marketing mix which are described by Elliot, Rundle-Thiele and Waller (2010 p.18-21) in the following few sentences. * Product – â€Å"A good, service or idea offered to the market for exchange.† (p.18) * Price – â€Å"The amount of money a business demands in exchange for its offerings.† (p.20) * Promotion – â€Å"The marketing activities that make potential customers, partners and society aware of and attracted to the business’s offerings. † (p.20) * Place (Distribution) – â€Å"The means of making the offering available to the customer at the right time and place† (p.21) In conjunction with these descriptions, all four marketing mix elements will be analysed and shown how they can be applied to retail petrol outlets and the products which are made available to customers. The Marketing Mix Elliot et. al describe the marketing mix as â€Å"the different elements that marketers need to consider.† (2010 p. 18) When using the marketing mix to market retail petrol outlets such as Caltex Woolworths or Coles Express, marketers need to consider the Product, Price, Promotion and Distribution (Place) of not only petrol, but many other consumer and specialty products which retail petrol outlets offer. Product It can be seen in retail petrol stations that other than the expected fuels like unleaded and diesel which are generally relatively low in terms of their profit margin, â€Å"some oil firms claim that supermarkets sell petrol at a loss in order to attract customers.† (The Economist, 1996 p.58) Other products are required in order to boost profits for the retail petrol chains’ owner. These other products are mostly the convenience type and can range from the daily newspaper and chewing gum, to a bottle of orange juice or a loaf of bread. There are three categories of convenience products outlined by Elliot et al. which are all found in retail petrol outlets and include staple products, impulse products and emergency products. (2010 p. 207) * Staple products – These are considered to be everyday grocery products like bread and milk, purchased regularly by consumers and therefore aren’t heavily promoted * Impulse products – These are considered to be only purchased when seen, like confectionary or magazines which are eye catching and are usually found around the cash register. * Emergency products – These are considered to be those products which are only purchased when really needed, like a raincoat or an umbrella. Although there are a lot of products sold by retail petrol outlets like Caltex Woolworths and Coles Express, the obvious product centred on all retail petrol outlets is the fuel supplied to consumers. The varieties of fuels which can be purchased can include: * E10 – 10% Ethanol. * E85 – 85% Ethanol. * E95 – 95% Ethanol. * Unleaded – Standard fuel. * Hi Octane – Offered for high performance vehicles. * LPG – Alternative to liquid fuel, a Gas product. * Diesel – More efficient lower sulphur producing by product. There is a vast selection of fuels for consumers to choose from and although the blends of fuels stay similar, the names and descriptions of these fuels tend to change from outlet to outlet. For example, when you drive into a Caltex Woolworths you are confronted with the choice of â€Å"Caltex Vortex 95 or 98,† both are hi octane blends offered to a prospective purchaser. (Woolworths fuels, Website.) Price When dealing with topic of pricing in retail petrol stores, the outcome of the price has to be both beneficial to the seller, and seen as a good deal to the buyer, otherwise no trades will take place. As stated previously, petrol itself tends to have a lower margin for profit which means the strategic pricing of other products in-store needs to be addressed as well as ensuring that the price of petrol is not seen as out of balance with other suppliers. There is an obvious demand for petrol, as almost everyone who is able, drives or rides a vehicle which requires fuel to run. So it could be argued that retail petrol stations don’t necessarily set their own prices, but go off supplier guidelines which base their fuel pricing strategy on demand, â€Å"Demand based pricing sets prices according to the level of aggregate or individual customer demand in the market.† (Elliott et al. 2010 p. 250) Elliott et al. also continue to write that both Caltex Woolworths and Coles Express hold more than 60% of the Australian fuel market share (2010 p.268) so high demand from their suppliers will enable them to lower their fuel prices and therefore gain more customers, earning higher profits. Pricing of other products offered by retail petrol outlets such as bread or milk tend to have the opportunity to be competitive and more fairly priced than a standard petrol station, the major grocery companies behind retail petrol outlets like Woolworths and Coles focus on gaining more ground off one and other, price drops are reflected in store and this also proves more profitable, because consumers are drawn into purchasing something they wouldn’t normally associate with their petrol. Promotion An important aspect in the success of retail petrol outlets is in their promotion, or the way in which their fuels and other products are portrayed to potential customers. There are many numbers of ways in which retail petrol outlets use promotional tools to make the public more aware of what their outlet has to offer. Using the Coles Express website for example, it can be seen that promotion plays a major role in the marketing of retail petrol outlets, on the homepage can be found five key promotional campaigns designed to catch the eye of potential customers. The opportunity to win â€Å"the ultimate weekend Ferrari drive experience† or â€Å"two Cadbury chocolate bars for four dollars† (Coles Express, website) are two examples of how Coles Express use promotion as a tool to gain the interest of potential customers. The use of shopper dockets and rewards cards are also a major way in which retail petrol outlets have promoted themselves, using incentives of cheaper fuel by spending amounts of money in store or purchasing earlier in their supermarkets and bringing the docket to the petrol station in order to gain the fuel discount. In the recent past, retail petrol outlets have encouraged shoppers to buy big in store in order to earn big discounts off fuel â€Å"motorists who spend more than $300 during one supermarket visit during the next three days receive a 40 cent per litre petrol discount. Shoppers who spend more than $200 or more receive a 25 cent a litre discount, while those who spend $100 or more get a 10 cent a litre discount.† (Cranston 2009) Woolworths have the â€Å"Everyday Rewards† program, and Coles have the â€Å"Fly buys† rewards program. Both these programs offer rewards point in exchange for purchases made in their outlets. Another way in which retail petrol outlets can promote their product is through sponsorship, Coles Express for example are sponsoring Daffodil day, a program not normally associated with fuel but this can help to grow an organisations image, by supporting such a worthy cause, Coles express may gain respect from the community and in turn boost their profits. Place (Distribution) The transportation and distribution of products including fuel to retail petrol outlets operates under the marketing mix category of â€Å"Place.† â€Å"The science (or art) of ensuring products are in the right place at the right time in the right quantity is known as logistics and the various partners that contribute to the process make up is called the supply chain.† (Elliot et al. 2010 p.21) Retail petrol outlets operate somewhat differently to conventional service stations, the retail petrol outlets are often situated near to a parent supermarket company (in the same complex) which makes supply of products other than fuel relatively easy as the distance for stock to travel is minimal. When looking at the fuel aspect, it can be seen that the logistics tend to become a lot more involved and a more defined supply chain emerges. * First fuel is sourced from their respective supplier (Caltex or Shell) on a relatively routine basis, as fuel is a required product for most of the community. * The fuel is then transported by truck from oil refineries which are based in more coastal areas (Caltex oil refinery in Kurnell NSW) which makes it easier to transfer oil from overseas oil barges when new shipments arrive. * When the trucks reach the retail petrol outlet the fuel is then pumped into underground holding tanks, where the fuel can now be distributed to the customer via the petrol pump and now exchange of fuels can be made for a profit. Conclusion This report was compiled in order to describe the four elements of the marketing mix: * Product * Price * Promotion * Place (distribution) The descriptions of these marketing mix elements were also shown in application; how they are applied when breaking down the four aspects in relation to retail petrol outlets. Focusing on the Caltex Woolworths and Coles Express partnerships it was able to be shown how the marketing mix elements are applied. Products have been broken down into specific fuels and other items which are available to potential customers, these products have also been categorised as either: Staple, Impulse or Emergency. Price has been shown to be of vital importance, and the outcome of the price has to be both beneficial to the seller, and seen as a good deal to the buyer. Promotion has also proven to be of high importance to the overall marketing of retail petrol outlets, the use of shopper dockets for discounts, and sponsorship for awareness and image are important promotional tools outlined above. Place (Distribution) outlines the logistics and supply chain which is in place for retail petrol outlets to gain their product in order to forward it onto the paying public to gain an overall profit. All four of these marketing mix elements play their own equally pivotal role in ensuring the successful operation of retail petrol outlets. References Coles Express website www.colesexpress.com.au Cranston, B. (2009) NSW: ACCC investigating supermarket petrol promotion. AAP Australian National News wire Elliott, G. Rundle-Thiele, S. Waller, D. (2010) Marketing. Pump Action, The Economist. (1996) Vol. 338 Issue 7950, page 58 Woolworths petrol website www.woolworthspetrol.com.au

Friday, November 15, 2019

Southern View of Religion in Lillian Smith’s Killers of the Dream Essay

Southern View of Religion in Lillian Smith’s Killers of the Dream â€Å"Our first lesson about God made the deepest impression on us. We were told that He loved us, and then we were told that He would burn us in everlasting flames of hell if we displeased Him. We were told we should love Him for He gives us everything good that we have, and then we were told that we should fear Him because He has the power to do evil to us whenever He cares to. We learned from this part of the lesson another: that â€Å"people,† like God and parents, can love you and hate you at the same time; and though they may love you, if you displease them they may do you great injury; hence being loved by them does not give you protection from being harmed by them. We learned that They (parents) have a â€Å"right† to act in this way because God does, and that They in a sense represent God, in the family.† -Lillian Smith, Killers of the Dream, p. 85 This short passage introduces the first of many paradoxes and contradictions that dominate the Southern way of life that Smith depicts in Killers of the Dream. It is fitting that Smith (and her contemporaries) should remember their first lesson about God as a terrifying self-contradiction, because this theme perpetuates itself in the Southern view of religion. It lays the framework for a theological doctrine that banishes a person to the flames of hell for taking a sip of alcohol, yet turns its head as human beings banish others to the ghettos and old slave quarters for having dark skin. This passage also creates a parallel between the white people and their role as the â€Å"God† of Southern society. Smith states, â€Å"We were told we should love Him for He gives us everything good that we have, and then we were told that... ...hild understands his relationship with God and his parents as such, it is fairly natural that he will grow up to perpetuate a facsimile of that relationship between himself and his own children and the black community, both environments in which he is â€Å"God.† Smith summarizes her description of her early â€Å"lesson† with â€Å"We learned that They (parents) have a â€Å"right† to act in this way because God does, and that They in a sense represent God, in the family.† This satirical presentation of the word â€Å"right† in parentheses both the parental and the societal desire for the white man to play God. However, Smith ironically suggest that God does not act this way, He is simply drawn into the trial as an unwitting testimonial justifying the behavior that society wants to believe is right, despite their gnawing knowledge that it is far from right, and far from human, or humane.

Tuesday, November 12, 2019

Violent Tv Programs

violent tv programs have been blamed for causing crime rates to rise in many countries. but many people dont agree that violence is related to TV viewing. Discuss the possible reasons for both opinions. give your opinion as to wether or not violent programs should be taken off the air. It has long been asserted that watching crime on television or playing violent video games contributes to violent behavior. In other words, it is what a person watches that allegedly influences and desensitizes him. Thus he becomes violent. Consider the absurdity of such a thesis! . People who are fascinated and excited by violence and other crimes gravitate to particular types of programs and games and immerse themselves in them, some for hours each day. Their absorption with violence reflects their personality. 2. Millions of people view violence in television programming†¦ It is entertainment or news. That's it! The viewers do not consider for a moment enacting what they see. The same is true w ith playing video games. They are solely for recreation. 3. There is such a thing as a â€Å"copycat† crime.A person watches a crime enacted in detail on television and then does the same thing. His decision to do so reflects a mind that has long been fascinated and excited by crime and violence. For every person who might fantasize about, then replicate the crime, millions of people who saw the very same thing reject it, are repulsed by it, and never would be tempted to enact what they watched. Related Articles Massacre for the Media One-Way Trip to Davy Jones' Locker Porn For Pedophiles: ‘Sexy Children' On Parade â€Å"Forced† to Kill You FirstCasey Anthony Is Found Not Guilty Of Killing Her Daughter Find a Therapist Search for a mental health professional near you. Critical is not what is on the screen or in the game but what already resides in the mind of the viewer, reader, game player, or listener. A â€Å"not guilty by reason of television† defense failed many years ago in a Florida courtroom. Violent tendencies reside within the personality, whether or not the person watches programming depicting violence. The television program, the movie, or the videogame do not turn him into something alien to his basic personality.